Attention Marketers, SEOs and Agencies:

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The Best White-label Reputation and Review Management Software

Jon Hall, founder of Grade.usA Personal Message from Jon Hall, the founder of

Online reviews matter in business. A lot. Reviews give a company greater visibility online and are insanely influential in converting leads into customers. The problem is: All the reputation and review management tools out there are (a) too expensive; (b) doing it wrong; (c) awful to use; or (d) all of the above.

Well, I'm glad that you discovered, the best review management software on the planet. We're 100% free of the bloat and hubris of other review and reputation management solutions because we maintain a laser focus on what matters:

  • Getting more and better online reviews for your clients where they count
  • Recovering unhappy customers before they badmouth your clients online
  • Monitoring performance to inform your campaigns and alert you (and your clients) to issues
  • Amplifying your clients' best reviews with automated Web and social media content

But don't just take my word for it. See what the experts have to say: is a great tool for automating the review generation process and making it as easy as possible to add this source of content and SEO to the mix.

John Jantsch is nicely put together. It’s quick and simple to set up your page, and it makes it simple for customers to post reviews.

Of course, you can also read reviews of

It is super easy to use and saves me tons of time. Really love this software. I looked at quite a few options before I decided to go with I am so happy to have this tool in my toolbox! It makes my job of getting and managing reviews for our four locations so much easier. Could not imagine working with out it.

Kim Dushinski

The service is very flexible, especially for companies that want to use their white label version. I get to use my own domain and branding with clients. The actual suite of services is great. It helps clients get more positive reviews AND show them off on their own website. We love it.

Peter Wilson

How Does It Work?

Our core product is what we call a "review funnel"—a landing page and web widgets designed to convert happy customers into reviewers and prevent unhappy customers from bad-mouthing a business in public.

Using our platform, it's simple and easy to implement an online review-gathering process that:

  • converts happy customers into reviewers ("review-gen")
  • recovers disgruntled customers and prevents negative reviews
  • monitors customer reviews across scores of third-party review sites in real-time
  • captures and amplifies positive reviews to reach a broader audience

As a reseller, you'll use to easily publish these assets under your own brand and domain and embed them anywhere. For years, your clients have felt powerless to do anything about getting more or better customer reviews. Now, you can provide them a solution that offers more control and peace of mind, not to mention results.

1. Systematically drive customers with email, print and SMS to one conversion funnel that routes them to the review sites you care about.

Review management solution workflow: the review funnel

2. Increase the quality and quantity of your clients' customer reviews by guiding happy customers through the process of completing a review.

Reputation and review management tool for increasing positive reviews

3. Give your clients a sense of control by recovering disgruntled customers offline.

How to prevent negative reviews with our reputation and review management software

4. Demonstrate ROI with beautiful monthly reports that show reputational improvement alongside actionable insights into campaign data.

Awesome reputation and review management reports

5. Leverage 4- and 5-star reviews to automatically generate SEO-friendly content for your clients' website and social media profiles.

Stream Latest 4- and 5-Star Reviews to the Web

What Makes the Best Review Management Software For Marketers, SEOs and Agencies?

Marketers are our core customers. We provide you an easy and flexible toolset to implement reputation and review marketing and management on your own terms, under your own brand, either as a standalone offering or within a larger suite of products and services. is:

White-labeled: We handle all hosting and infrastructure but everything appears on your own domain(s) with no trace of We offer the most flexibility of any white-label review management software, right down to the favicon. See the white-label options for details.

Professional-grade: The assets you create on our platform are highly-customizable, high-performance, and mobile-ready. With, you can handle multiple locations, cross-channel integration (with social media, email marketing, etc.), offers, etc. Clients won't know how you pulled it off. (See some review funnel examples.)

Marketer-centric: By layering analytics and reporting on top of extremely well-designed and effective "review funnel" assets, gives you an unsurpassed solution for creating and optimizing reputation and review marketing campaigns.

Comprehensive: Incorporate all the review sites that matter to a given client, whether that's Google and Yelp or the scores of directory and industry sites we've integrated like Healthgrades, TripAdvisor, Zillow and Urbanspoon. If we haven't integrated it, let us know and we will. Compared to Other Reputation Software

Can I really say that is the best reputation management software for agencies and SEOs? You'll be the judge, of course. But leaving aside questions of pricing and design—where we also score high marks—you might take a feature list around and compare us with competitors. Here's what you will generally find:

Review Management Software Features Other Leading Solutions

Review Acquisition

Reviews are collected via customized landing page or widget
Widget embeddable in business website and email signature
Different positive vs. negative feedback flow
Mobile-friendly experience throughout
Generates reviews on review sites (Google, Facebook, etc.) rather than internally
Targets major, minor and industry-specific review sites
Guides customers with clear instructions and conversion triggers
Everything can be white-labeled by marketer/agency/brand

Review Request Campaigns

Customized email content, timing and sequence
Automated sending, follow-ups, removal
Integrates with other systems through API
Compliant "kiosk mode" for collecting reviews on location
Shareable review request and opt-in form
SMS messaging to ensure reviewers respond
Printed review invites for offline integration
Email signatures that extend the call-to-action

Review Monitoring/Aggregation

Monitors third-party review sites for new reviews
Sends alerts when new reviews are published
Alerts include review info and link for response
Comprehensively monitors all reviews and review sites
Includes major, minor and industry-specific sites
Alerts can be white-labeled by marketer/agency/brand

Review Marketing

Auto-shares positive reviews to social media
Auto-publishes positive reviews to your website
Embeddable aggregate rating with rich-snippet markup
Available as copy-and-paste embed code
Available as a Wordpress plugin and Joomla module
Includes reviews gathered from around the Web
Custom criteria and control over review re-publishing
Widgets can be white-labeled by marketer/agency/brand

Review Reporting

PDF and web-based performance/trend reports
Report data available via API
Aggregate reports for large, multi-location businesses
Reports sent automatically on any schedule you want
Reports can be white-labeled by marketer/agency/brand

Okay, How Do I Signup?

To get started, simply sign up for a free trial of the Marketer Plan. That's right, you can put through your paces before opening up your wallet. And don't worry, we offer agency pricing tiers for volume resellers when you're ready. Ready?

If you have any questions or would like to schedule a demo, don't hesitate to reach out!